Own the audience you built.
OurRecipes is where chefs and food creators on YouTube, Instagram, and TikTok turn followers into a community they own — recipes, members, newsletter, and analytics on a page you control.
Looking for a chef's recipes? Ask them for their community link — communities on OurRecipes are join-by-link only.
If your livelihood depends on an audience, you must own the relationship with it. On social platforms you don't — you rent reach from an algorithm. OurRecipes fixes exactly that: your recipes, your members, your conversations, your data, on a page you control. Free to use — we earn a small percentage only when your subscribers pay you.
Reach is shrinking
An Instagram post now reaches about 3.5% of followers on average — 3–7% for accounts over 100K (Socialinsider, 2025). A million followers means roughly 35,000 people actually shown your post.
Platforms can vanish
On January 18, 2025, TikTok went dark for its 170 million US users overnight. It came back — the lesson didn't leave. Ground you rent can be pulled.
Direct beats the feed
An email list reaches every inbox — typical newsletter open rates run roughly 10× Instagram's organic reach. Owned channels outperform rented ones, reliably.
Therefore, the move isn't to quit social — YouTube, TikTok, and Instagram are unbeatable for discovery. It's to split the roles: keep creating there, and move the relationship to ground you own. That is what OurRecipes is — your home base. Subscribers join on your page and you reach every one of them, every time: your recipes, a members-only community with discussions, polls, and recipe requests, and a newsletter that lands in inboxes, not feeds.
How it works: sign in, open your kitchen, and hit Start creating. Your Studio unlocks: import, community, newsletter, analytics. Publish when you're ready and share your kitchen link where your fans already are.
Everything your community needs
Recipe import
Turn your existing videos into clean, searchable recipe pages in seconds — your back catalog becomes your content library.
Members-only community
Discussions, polls, and recipe requests, pre-seeded and run by your fans — no algorithm deciding who sees what.
Newsletter
Reach every subscriber's inbox, every time. Write it yourself or have drafts prepared for you on your schedule.
Analytics
See how your channel and community perform — and how you compare against creators your size.
Discussions, polls, and requests — your fans keep it moving.
See what your audience is worth.
The built-in Channel Analyzer benchmarks you against creators your size and shows what your community could earn.
Frequently Asked Questions
- I already have a million followers — why do I need this?
- Followers aren't an audience — they're the algorithm's inventory. You can't contact them, and the platform decides who sees you. At 3.5% reach, a million followers is ~35,000 people — smaller than a 5,000-member list that hears from you every single time.
- Isn't OurRecipes just another platform?
- Structurally, no. There is no feed and no algorithm — every member sees everything you publish. Your subscriber list is yours to export, always. And because we only earn a percentage when your members pay you, our incentive is your income — a platform paid on your success can't afford to hold your audience hostage.
- What does it cost?
- Nothing up front — no fees, no plans, no lock-in. We earn a small percentage only when your subscribers pay you. Performance only: you get paid first, or nobody does.
- How much work is it to run?
- Very little. Import turns your existing videos into clean, searchable recipe pages in seconds. Your community comes pre-seeded and runs on your fans' questions, votes, and requests. One link in your bio does the rest.